The deal which angered gamers beyond all recognition a few short years ago has been extended. EA Sports will now be the exclusive holder of the NFL license until 2012, meaning they’ll be the only ones dishing out games based on the brand. Former Xbox exec and recent EA Sports entrant Peter Moore had this to say to GameDaily:

The key is to make sure we’re in a position to invest aggressively in making the most innovative game…

Um, wouldn’t the exclusive deal automatically make yours the most innovative? Look, even die-hard fans will admit the 2K Sports effort, All Pro Football, was a dud. It was a failed attempt to revive a brand on a budget and it didn’t work.

However, what has EA given us with this deal? NFL Head Coach, a miserable simulation attempt that failed to drawn an audience. Also, NFL Tour, an even weaker attempt at spinning off the NFL license. Yes Mr. Moore, innovation is obviously your target.