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Fight Against Grenade Spam.

Yes, it’s an acronym, one thought up by Infinity Ward to address the cheapness of grenade spam in their Call of Duty titles, did not go over with the community. The PSA was delivered by Philadelphia Phillies pitcher Cole Hamels, and was pulled soon after release on YouTube. Being YouTube, the ad lived on before being repeatedly taken down, which is why it is not featured here.

The four-letter acronym is in poor taste, but the reactions are equally ridiculous. The segment is funny, a spin on the type of the behavior most people deal with while chatting with online opponents (or teammates). It is not a glorification of the word, but an insult to those who use it. Some sensitivity is to be expected, and the people behind the video likely knew what they were doing even if it never appeared on-screen.

Were there alternatives? Sure. Was the reaction justified? Probably. Unfortunately, none of the debate really discusses the ad and its impact. The use of the acronym is derided and that’s it. Infinity Ward has little worry about in terms of sales, and their image remains as developers of one of the top selling franchises of all time. In the end, it doesn’t matter, the overreaction only served to draw more attention to what will undoubtedly be the biggest title of the year, and in the end, that’s exactly what Infinity Ward wanted.

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