EA is proving they’re serious about jumping into the online distribution market through their Origin service: Battlefield 3 will not be a part of Steam. The PR spin goes like this:
“Steam has adopted a set of restrictive terms of service which limit how developers interact with customers to deliver patches and other downloadable content… No other download service has adopted these practices.”
In other words, they claim it’s a policy issue, one that seems to have opened a chasm only now, not with the numerous games EA had hosted on the service before. That doesn’t make sense. What does make sense is that EA is fighting for a bid in the land of digital with Origin, and they’ll do anything they can to get their own piece. In the land of digital, a mega-publisher like EA doesn’t need Steam. Through promotion and keeping specific titles exclusive, gamers will bend to their will and switch.
Before you say it won’t happen, keep in mind no one was going to download a $10 map pack, pay for an online pass, fork over $60 for a new release, spend cash for on-disc DLC, etc. EA knows their customer, and sadly, there have been far more suckers born every minute lately than ever before.