The GGL Wire is reporting that Activision plans to tap Blizzard Entertainment to bring Guitar Hero to “roughly 300,000 game rooms between China and Korea.” Clearly, Activision hopes to cash in on Blizzard’s extreme success in Asia, especially in South Korea, where StarCraft is essentially the national pastime.
Readers with especially good memories will recall Activision CEO Robert Kotick’s comment that a Guitar Hero MMO seemed like a logical move for the franchise in November of last year. Given Blizzard’s unending stranglehold on the MMO market with World of Warcraft, is Activision getting Blizzard acquainted with the Guitar Hero franchise with bigger projects planned in the future? One can only hope.
