Like Warhammer? Like MMOs? Then you like EA whether you know it or not. All you need to do is pre-order Warhammer Online at a specific retailer (though none were actually announced) and you have a full 11 days to squander for gold to sell on eBay… err, play the game before those that failed to pre-order and were smart enough to wait for reviews.
When you think about though, is it a really a beta? Isn’t really just a, say, “enhanced launch date?” How much will the game change in those 11 days? Sounds more like a marketing scheme to gauge interest.