Geeks everywhere unite!
Turbine’s Dungeons and Dragons MMO is going free, in a version called Eberron Unlimited. The free-to-play MMO is supported by in-game weapons purchased with real money, but the real hardcore fans? Yeah, they pay to play something others get for free. The VIP pack includes perks like additional character slots, limitations on voice chat, and limited world roaming, all for a monthly fee.
All in all, considering no one is paying for it, the free service is actually robust, and certainly an easy way to lure in unspsecting players who previously had lives into the full world at a later date. Impressive Turbine. Your marketing works well.