When you’re the largest electronics corporation in the world, you can apparently take a shot from the President of the United States and still live to fire back. At a speech in New York for the 100th Anniversary of the NAACP, Barack Obama stated:
For our kids to excel, we must accept our own responsibilities. That means putting away the Xbox and putting our kids to bed at a reasonable hour. It means attending those parent-teacher conferences, reading to our kids, and helping them with their homework…
Microsoft didn’t take that shot lying down, and responded with:
We agree with President Obama that it’s a time for families to work together so that kids use media in ways that are safe, healthy and balanced. Xbox 360 is the only console gaming system that has a timer feature allowing parents to set time limits for their kids, as well as parent controls to enable parents to set limits on what their kids are playing and watching.
Wow. Microsoft agrees people should put down their console? Seems detrimental to their business plan, no? But seriously, kudos to Microsoft for handling the situation logically and appropriately.