Bungie and Activision Partner Up

On April 29th, it was announced that Bungie Studios made a new official partnership after splitting from Microsoft in 2007.  The new relationship was formed with Activision, and will give Bungie the power to broaden its global reach by providing the backing needed to develop, distribute and release games worldwide.

“We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise,” said Harold Ryan, President of Bungie. “From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences.”

The biggest part of this deal is undoubtedly the fact that Bungie will now be on multiple platforms and devices, instead of being restricted to the Xbox.  Bungie is excited to have Activision to help them create what they call their “new universe”, but have also said just because they want to follow their own ideas, that doesn’t mean they would be unwilling to help Activision with their current franchises like Call of Duty (not at first though).

If you are not an Xboxer, don’t go thinking this means Halo will becoming to other platforms though, because although Microsoft was dumb enough to let Bungie slip away; they were smart enough to keep the rights to Halo.  However, PS3 fans will be excited to know that Sony has aggressively started to woo Bungie since the forming of the new partnership, certainly hoping to get exclusive rights to whatever their “new universe” may be.

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