The marketing department probably thought this was a dream opportunity. Every copy of NBA Elite 11 (the re-branded NBA Live) on the Xbox 360 and PlayStation 3 will come with a free code to download the latest update to NBA Jam, previously thought to be a Wii exclusive.
This is baffling choice, but a great bonus for those who were going to purchase NBA Elite. The rest of us who just wanted NBA Jam are left out in the cold. Oh sure, it sounds like a bonus, buying NBA Jam and getting a free sim, but these are totally different markets. Why not release Jam separately, since it seems the market is there? The Wii edition is retailing for $50 on its own, not to mention how this freebie edition cheapens that version.
Does EA believe people will rush out and buy Elite because NBA Jam is included? How much more could they make releasing Jam as a Xbox Live Arcade/PSN effort? Better yet, box it up and sell it for $20. Those that want both will buy Elite, and those that only want NBA Jam can have it at a discounted price.
This is a great deal for annual purchasers of the Live/Elite series, but also shows a massive disrespect for the history of the NBA Jam name. This is saying, “It’s not good enough to be released on its own.” In another way, it’s a slap in the face to Wii owners, like the company is saying, “Those idiots will pay $50 for it.” How can you convince someone a game its worth $50 when it’s being included as a free add-on elsewhere? The lack of logic here is appalling.