Sony’s rather strange announcement a few weeks ago about a new addition to the PSP line without Wi-Fi access baffled some people, especially considering how light current software is. However, there is a method to this corporate PSP-1000 madness: kids.
With a lower price point, Sony Europe is trying to usher in a new demographic into the PSP fold, namely teenagers and younger. “If we are going to take PSP very young — teens and much younger — they are happy to just play the game,” Sony Computer Entertainment of Europe head Jim Ryan states. “If taking Wi-Fi out is the price to pay, we’re happy to.”
He goes on to claim the potential sales boost during the holidays. It’s an interesting means of sales, but kids always want what’s hot and what’s marketable. The PSP has long since been past its prime in that regard, and the Vita is months away. Plus, a kid with a PSP? Ouch. The DS with its folding screen can take some punishment. The PSP? Not so much.