Battlefield 3 has breached 15 million units sold, making it the number two selling game in the marketplace according to EA. The bigger picture? The premium service has been a success, and EA is looking into how to expand on that market. EA Label’s President Frank Gibeau states to GamesIndustry, “… we think that we can bring more properties into that offering and that’ll be great for the business.”
In other words, Battlefield will not be the lone competitor in this marketing space. Speculate as you will, but certainly Medal of Honor or Need for Speed could be logical targets for such a program. Gibeau isn’t shy about where the idea came from either:
“Activision did something really innovative and if your competitor does something innovative and you think it applies to what you can do, then there’s no harm in doing that. This is an industry where people have a lot of one-upsmanship and if somebody innovates, you match it or you exceed it.”
Or in other words, this could be the online pass all over again.