Facebook Works in Battlefield 3’s Favor

If you need your military oriented first-person shooter to stand out, apparently you use Facebook.

Facebook’s COO Sheryl K. Sandberg has stated that EA spent $2.75 million on FB-related social media ads for Battlefield 3. EA claims place $12.1 million of sales in the lap of those ads, however they figure it. That’s a staggering 440 percent return on their marketing investment.

This was part of the first Facebook earnings call, which also made note of a small indie developer who placed ads on mobile news feeds. Diamond Dash, from developer Wooga, increased worldwide downloads up to 37 percent.

In other words, prepare to be inundated with Facebook ads for just about every video game from here on out, large or small.