No Wii U Price Cut in the Near Future

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Nintendo saw fit to drop the 3DS price in a desperate bid for sales mere months after launch. Now, it would seem, that any sagging hardware in the public eye should receive the same treatment. From Nintendo’s Wii U stance, that will not be happening soon as stated in their fiscal year end outline:

“With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown. I would like to make this point absolutely clear.”

In other words, the system costs Nintendo too much, and they have always been about selling the hardware above the manufacturing price. Other companies sell at a loss and make up the difference with accessories or games.

Nintendo is leveraging a lot on the upcoming 3DS lineup and hardware sales for the coming year (especially overseas here in the States). For the Wii U, it comes down to better marketing and fixing the consumer experience for those already have the hardware. Hopefully it pans out quickly, because Nintendo could be under fire from the holiday rush if the competition springs new consoles.