XBLA Happy Wars Downloaded Two Million Times

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Marketing 101: Free-to-play Xbox Live title Happy Wars has been downloaded two million times!

Sounds great, right? Makes for some sharp headlines. Now think about it: How many of those people have continued to play? How many of them have spent money on in-game items? How many gave up when their Xbox Live Gold subscription ran out? Yes, the “free-to-play” titles requires a $60 per year subscription to play. Tricky, no?

All kidding aside, Happy Wars must be doing okay for itself as Microsoft is pushing out substantial updates. A raised level cap, additional customization slots, and a new multiplayer mode are all part of the game as of… right now actually. Yes, all of that is free. The catch still remains the real money “Happy Tickets” which can be purchased for upgrades.