EA Kills Online Pass, “Players Didn’t Respond”

onlinepass

EA’s online pass program, which locked online play and single player items to used game buyers plus renters, has been stopped. Going forward, the company will no longer use the anti-consumer methods. This leaves companies like Sony, UbiSoft, Tecmo, and Codemasters with the program still in place.

Gamesbeat spoke with EA senior director of corporate communications John Reseburg via email, who issued this statement:

“Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”

While the statement makes little sense (why can’t you package a “full menu of online content” without the online pass?), it does show some positive restraint on the part of EA who has become increasingly vilified.

Consumers win for once.